Google Ads is used along with conversion events to measure the effectiveness of promotional campaigns. To learn how to integrate it, follow the steps below.

 

1. Log in to your Google Ads account.

 

2. Click the "Tools and settings" icon in the top bar, then the "Measurement -> Conversions" button.


3. On the "Summary" page, click the "New conversion action" button.


4. Then create the following conversion actions.

a) On the "Start tracking conversions" page, select "Website".

b) On the "Enter the URL for the website where you want to measure your conversions" page, enter your site's URL and click scan.

c) Scroll down and under "Create conversion actions manually using code", click the link "Add a conversion action manually". This step must be repeated for each conversion tracking, see "d)" for more information.

d) On the "Conversion action details" page, enter a configuration that varies depending on the conversion you are creating and click "Done". Configuration details below.

Booking location

Tracks when a user successfully enters their desired pickup and drop-off locations within the app.


Conversion name: Booking location
Goal and action optimisation: Other, Primary action
Value: Don't use a value
Source: Website
Count: Every conversion
Click-through conversion window: 30 days
Engaged-view conversion window: 3 days
View-through conversion window: 1 day
Attribution model: Data-driven
Enhanced conversions: Not configured


Booking vehicles

Tracks when a user selects a specific vehicle type (e.g., Saloon, MPV) for their ride.


Conversion name: Booking vehicles
Goal and action optimisation: Other, Primary action
Value: Don't use a value
Source: Website
Count: Every conversion
Click-through conversion window: 30 days
Engaged-view conversion window: 3 days
View-through conversion window: 1 day
Attribution model: Data-driven
Enhanced conversions: Not configured


Booking details

Tracks when a user finalizes all booking details, including date, time, and any special requests.


Conversion name: Booking details
Goal and action optimisation: Other, Primary action
Value: Don't use a value
Source: Website
Count: Every conversion
Click-through conversion window: 30 days
Engaged-view conversion window: 3 days
View-through conversion window: 1 day
Attribution model: Data-driven
Enhanced conversions: Not configured

Booking payment

Tracks when a user reaches the payment page.


Conversion name: Booking payment
Goal and action optimisation: Other, Primary action
Value: Use different values. If there's no value, use £0.
Source: Website
Count: Every conversion
Click-through conversion window: 30 days
Engaged-view conversion window: 3 days
View-through conversion window: 1 day
Attribution model: Data-driven
Enhanced conversions: Not configured


Booking completed

Tracks when a booking is successfully completed.


Conversion name: Booking completed
Goal and action optimisation: Other, Primary action
Value: Use different values. If there's no value, use £0.
Source: Website
Count: Every conversion
Click-through conversion window: 30 days
Engaged-view conversion window: 3 days
View-through conversion window: 1 day
Attribution model: Data-driven
Enhanced conversions: Not configured


Customer register

Tracks when a new user successfully creates an account within the app.


Conversion name: Customer register
Goal and action optimisation: Other, Primary action
Value: Don't use a value
Source: Website
Count: Every conversion
Click-through conversion window: 30 days
Engaged-view conversion window: 3 days
View-through conversion window: 1 day
Attribution model: Data-driven
Enhanced conversions: Not configured


Customer activation

Tracks when a newly registered user completes their account activation process (e.g., email verification).


Conversion name: Customer activation
Goal and action optimisation: Other, Primary action
Value: Don't use a value
Source: Website
Count: Every conversion
Click-through conversion window: 30 days
Engaged-view conversion window: 3 days
View-through conversion window: 1 day
Attribution model: Data-driven
Enhanced conversions: Not configured


Customer login

Tracks when an existing user logs into their account within the app.


Conversion name: Customer login
Goal and action optimisation: Other, Primary action
Value: Don't use a value
Source: Website
Count: Every conversion
Click-through conversion window: 30 days
Engaged-view conversion window: 3 days
View-through conversion window: 1 day
Attribution model: Data-driven
Enhanced conversions: Not configured


Customer logout

Tracks when an existing user logs out of their account within the app.


Conversion name: Customer logout
Goal and action optimisation: Other, Primary action
Value: Don't use a value
Source: Website
Count: Every conversion
Click-through conversion window: 30 days
Engaged-view conversion window: 3 days
View-through conversion window: 1 day
Attribution model: Data-driven
Enhanced conversions: Not configured


e) On the "Create conversion actions manually using code" page, click on the "Save and continue" button.

f) On the next page, click "Use Google Tag Manager" and note the "Conversion ID" and any "Conversion labels" displayed there.

5. Log in to the EasyTaxiOffice admin panel and go to the "Settings -> Google -> Ads" tab and in the "Conversion ID" field enter the conversion ID copied in step 4, followed by the prefix "AW-", you only need to do it once. Then, by ticking the checkboxes, activate the conversion events you want to track and enter a "Conversion Label" for each of them copied in the previous step and save the settings.



6. That's it. For more information, check out this Google online guide.